Associate Director, HCP Marketing

Associate Director, HCP Marketing
San Francisco, CA (Hybrid; must be on-site 3x a week)

I am partnered with a mid-sized biotech company dedicated to providing patients who suffer from chronic pain with non-opioid treatment options. This role will be responsible for developing and executing HCP marketing strategy, ensuring alignment with organizational goals. The company is seeking a creative marketer to refine HCP engagement and long-term positioning tactics.

Responsibilities:

• Develop and execute HCP marketing strategies to increase brand awareness.
• Lead the development of HCP-targeted materials, ensuring consistent messaging across all channels.
• Collaborate cross-functionally with Sales, Medical Affairs, Insights & Analytics, and Regulatory teams to ensure alignment on brand strategy.
• Conduct market research to understand HCP needs and the competitive landscape.
• Continuously analyze campaign performance and adjust tactics to optimize results.
• Build relationships with HCPs and KOLs, and develop programs to engage them.
• Represent and promote the brand at HCP-focused conferences.

Qualifications:

• 5-8 years of marketing experience.
• Pharmaceutical or Biotech marketing experience required.
• Bachelor's degree required; advanced degree preferred.