We are seeking a dynamic Senior Director of Healthcare Public Relations to lead strategic communications initiatives for healthcare, biopharma, and health tech clients. The ideal candidate is an experienced PR professional with a deep understanding of the healthcare industry, media landscape, and regulatory environment. This role requires a proven ability to counsel senior executives, shape compelling narratives, and drive impactful media relations strategies that resonate with policymakers, investors, and key stakeholders.
Key Responsibilities:
- Strategic Leadership: Develop and execute integrated PR and communications strategies that enhance brand reputation and thought leadership for healthcare clients.
- Media & Public Affairs: Conceptualize innovative pitch angles to position clients in trending news, securing top-tier media placements across national, business, and trade outlets.
- Executive & Brand Communications: Lead executive visibility initiatives, crafting compelling messaging and narratives to support business goals, FDA approvals, product launches, and corporate milestones.
- Crisis & Issues Management: Advise clients on reputation management, crisis preparedness, and rapid response strategies in highly regulated environments.
- Client & Stakeholder Engagement: Build and manage strong client relationships, acting as a trusted advisor to C-suite executives, policymakers, and industry leaders.
- Team Leadership & Development: Mentor and guide a team of PR and media relations specialists, fostering a high-performance, results-driven culture.
- Digital & Social Strategy: Leverage digital media channels to amplify healthcare communications, engaging online audiences with compelling content and storytelling.
Qualifications:
- 7+ years of experience in healthcare PR, corporate communications, or public affairs, preferably in an agency or corporate setting.
- Strong expertise in biopharma, life sciences, health tech, and FDA regulatory communications.
- Proven track record of securing high-impact media coverage in top-tier national and trade publications.
- Experience developing C-suite messaging, thought leadership platforms, and investor communications.
- Strong understanding of healthcare policy, regulatory frameworks, and industry trends.
- Exceptional writing, editing, and presentation skills with a strategic mindset.
- Leadership experience, with the ability to mentor teams and drive results in a fast-paced environment.
Preferred Qualifications:
- Existing relationships with healthcare journalists and industry influencers.
- Experience supporting FDA approvals, product launches, and M&A communications.
- Knowledge of sustainability initiatives in healthcare is a plus.
