Key Responsibilities:
- Primary Market Research: Design, execute, and analyze qualitative and quantitative research studies to inform strategic decision-making.
- Secondary Analytics: Leverage existing data sources (claims data, prescription trends, competitive intelligence, etc.) to generate insights that drive business growth.
- Managed Markets or Consumer Insights:
- Develop insights into payer strategies, formulary access, and reimbursement trends.
- Analyze consumer behavior and non-personal promotion effectiveness.
- Cross-Functional Collaboration: Work closely with commercial, brand, and market access teams to translate insights into actionable recommendations.
- Vendor & Budget Management: Select and manage external research partners while ensuring cost-effective execution of research projects.
- Reporting & Communication: Synthesize and present findings to leadership and key stakeholders to inform strategic planning.
Qualifications:
- 8+ years in market research, analytics, or a related field within the pharmaceutical industry
- Bachelor's degree required; advanced degree welcomed
- Expertise:
- Strong background in managed markets or consumer insights with non-personal promotion is required.
- Proven experience with both primary and secondary research methodologies.
- Understanding of US healthcare dynamics, including payer, provider, and patient perspectives.
- Technical Skills: Proficiency in data analytics tools, survey platforms, and market research methodologies.
Your resume will not be considered if you don't have the qualifications above.
