Overview: The Director of Digital Communications Strategy will be tasked with identifying and defining the communication needs of clients and crafting strategic plans to address these needs. This role involves developing materials to effectively convey proposed omnichannel strategies and tactical plans to both internal teams and clients.
Additionally, the director will stay on top of current market trends and challenges, translating ongoing data collection and information into actionable insights that support strategic recommendations. The primary goal is to create and capture value by defining, developing, and supporting the implementation of optimal omnichannel communication strategies.
This individual will work closely with the Director of Medical Communications Strategy, account managers, and other cross-functional team members to serve our clients and enhance strategic capabilities across the organization. Furthermore, the director will help nurture and grow client relationships, and support business development by identifying new business opportunities.
Responsibilities:
- Develop and maintain a network of freelance experts, capable of providing specialized services including Search Engine Optimization (SEO), web development, email strategy, social media, and management of third-party platforms.
- Acts as an internal expert, proactively advancing the company's digital capabilities in various domains as needed
- Guide and consult with clients and internal teams on omnichannel and integrated digital communication strategies, ensuring the creation of holistic approaches that cover multiple channels and platforms
- Specializes in content performance metrics and information architecture, providing expert advice on evaluating and analyzing the effectiveness of digital content across different media
- Exhibits outstanding confidence and expertise in client interactions, adeptly guiding them through the development of effective digital communication strategies
Skills:
- Wordpress, Veeva, Squarespace
- Digital strategy content optimization
- Site redesign
- User experience
- Information architecture
- Content optimization
- Experience leading Ux.Ui teams
Experience:
- MINIMUM 5 years experience in a content strategy position
- Project management skills
- Experience in the Medical Communications industry
- Bachelor's degree
